About SG PinkCollar
Why “PinkCollar”? Many have asked…
“Pink-collar” represents more than caregiving. It’s about all professions that serve with heart, empathy, and dedication. From domestic helpers and caregivers, to those in hospitality, customer service, and other people-oriented roles — these are the unsung heroes who bring comfort, care, and connection into our daily lives. At SG PinkCollar, we honor and support them. Because real professionalism begins with compassion.
What is Pink Collar?
Pink Collar jobs are service-oriented, support, and care-focused roles essential for households, communities, and businesses. They require trust, interpersonal skills, and professional expertise.
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Examples: Confinement nannies, domestic helpers, healthcare assistants, childcare aides, lab assistants, retail associates, cleaning personnel, hospitality staff, administrative, financial, property, and insurance support staff.
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Importance: Pink Collar roles are highly valued, skill-based, and directly impact the quality of life and operational success of families and institutions.

